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Al Naboodah Group Enterprises is the exclusive distributor of cars and light commercial vehicles from French brand Peugeot throughout Dubai and the Northern Emirates, as well as the exclusive distributor of HAVAL SUVs from Great Wall Motors of China, through its commercial arm, Swaidan Trading.

In addition to new passenger car sales, Swaidan Trading also operates a pre-owned vehicles sales showroom, Swaidan Motors, as well as Al Thiqa Rent-a-Car, and automotive repair services operated by Smart Auto Care.

Click on the panels below to find out more about Swaidan Trading’s different automotive services.


  1. I bought a Peugeot sports model from Al Naboodah's Sheikh Zayed Showroom. I first went to the showroom just for window shopping, but the staff who received me at the showroom and introduced me to the car, left such an impression that I didn’t leave without signing a cheque for the car, which I gave to my son. What is surprising is that my wife and I are always looking for a chance to drive it even though we each have luxury cars of our own. The Peugeot drive and reliability is second to none, and the sales and after sales service of Al Naboodah Peugeot has been a great experience.
    Abdullah Al Mandhari CEO and Chairman of the Board Enhanced Oil Recovery LLC
  2. I am very happy with the vehicle. It's really comfortable to drive. Whenever I have to visit the workshops for a service, it is a good experience.
    Mr Khaled
  3. You have great staff, who are welcoming and friendly. Special thanks to the service team, who explained in a clear and professional way many tips for keeping my car in good condition.
    Nader Abd Ael Hamid (Peugeot 308CC)
  4. We have been dealing with Swaidan Trading for the past several years, and we are very happy with their after-sales service and quick responses to our requirements. We would definitely recommend the Peugeot brand in terms of adding value to your rental business.
    Joji Varghese Corporate Sales Manager Car Fare Rent-a-car
  5. I recently had work carried out by Smart Auto to refurbish the leather interior and paintwork of my car. The result was fabulous, far better than expected, with my car looking almost brand new!






Pre-owned Cars

Swaidan Motors is the pre-owned car business of Al Naboodah Group Enterprises, providing the highest-quality vehicles for the best possible price to a wide range of discerning buyers.

Swaidan Motors only retails vehicles that have undergone a thorough inspection, and are guaranteed to be in excellent condition when sold.

Swaidan Motors’ Premium Selection offers an exclusive choice of vehicles and first-class service. Vehicles included in our Premium Selection programme have undergone an extensive all-round inspection process and come with an approved service and vehicle history and extended comprehensive warranties.


Al Thiqa Rent-a-Car is the car rental business of Al Naboodah Group Enterprises, offering superb value on high-quality vehicles. With rates from as little as AED39 per day


We provide automotive repair services through a network of workshops operated by Smart Auto Care. Established in 2014, Smart Auto Care offers dent repair, painting and all types of mechanical repairs (including insurance repairs for agency/non-agency/own damage and recovery vehicles) for clients throughout United Arab Emirates.

Other services offered include repair estimates, insurance claim processing, windshield repair, paintless dent removal, quick lube service, computer/electrical diagnostics, AC repair and service, tyre inspection/repairs/replacement, and towing services.



Peugeot has been present in the Middle East for over 50 years and its models have generated an extremely loyal following. The brand continues to strive for excellence by introducing to the region its latest models which incorporate advanced technological and environmentally-friendly features. This includes the award-winning Peugeot 3008 SUV, which was named as European Car of the Year in 2017, and Public Car of the Year in the MECOTY 2018 awards. Peugeot is represented in Dubai and the Northern Emirates through four showrooms in Dubai, Sharjah, Fujairah and Ras Al Khaimah.

800 782 748



HAVAL has been the top-selling SUV brand in China for 14 consecutive years and is committed to becoming the world’s leading specialist SUV brand. HAVAL’s products are solely distributed by Swaidan Trading in the UAE, and are distributed through its showrooms in Dubai, Sharjah, Abu Dhabi, Ras Al Khaimah, Fujairah and Al Ain. A full after-sales and maintenance service is offered on HAVAL models throughout the UAE.

800 42825

Sheikh Zayed showroom

+971 4 346 5039, +971 4 346 5642

Swaidan Trading Co. LLC

Address Address P O Box 1200, Dubai, UAE

Phone number Phone number +971 2 294 8111

Fax number Fax number Fax +971 4 294 8998