It has recently been brought to our attention that a number of individuals and / or commercial entities have been attempting to set up potentially fraudulent transactions using various Al Naboodah Group company names. Read More


Al Naboodah Group Enterprises operates motorcycle dealerships in two countries, Vietnam and the UAE. In Vietnam the Group represents three different brands: Harley-Davidson®, Royal Enfield and Triumph. In the UAE, we represent Harley-Davidson® in the Northern Emirates.

Al Naboodah International (Vietnam) Co. Ltd is the sole importer of Harley-Davidson® motorcycles in Vietnam, and operates dealerships in Ho Chi Minh, Hanoi and Danang, plus a retail store in SC VivoCity shopping mall in Ho Chi Minh.

In addition, we have added the Royal Enfield and Triumph brands to our portfolio in Vietnam, operating out of two new showrooms in Ho Chi Minh. Vietnam is the world’s fourth largest market for motorcycles, behind only China, India and Indonesia.

In the United Arab Emirates, Al Naboodah Group Enterprises established a new state-of-the-art showroom and service centre for Harley-Davidson® in Sharjah last year, as well as a brand-new showroom in Ras Al Khaimah that opened in April 2018. In doing so, Harley-Davidson® Northern Emirates has re-set the benchmark in the MENA region in its product and service range as well as cutting-edge interior design.