Royal Enfield, founded in 1901 in Redditch, UK, has a strong British legacy of over 100 years that includes two world wars, manufacturing the oldest motorcycle in continuous production, the Bullet, and being at the forefront of the best years of the British automobile and motorcycling history. The brand made its journey from the UK to India in the 1950s, where it is currently manufactured, and is one of the fastest growing motorcycle brands in the world today.

Al Naboodah International (ALNA) Vietnam has been officially appointed to represent the Royal Enfield Motorcycle Company through the first authorised dealership in Ho Chi Minh City with a fully-equipped service centre.