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Al Naboodah Group Enterprises Partners with Harley-Davidson

Al Naboodah Group Enterprises announced, yesterday, a strategic collaboration agreement with the global brand Harley-Davidson. The Group will offer Harley-Davidson’s motor bikes and services to clients in the northern regions of the UAE.

It has been three years since Al Naboodah Group has started working with Harley-Davidson abroad. Both enterprises benefited from the collaboration, and the collaboration resulted in high client satisfaction rates in Vietnam.

Following this success in Asia, both companies decided to expand the collaboration geographically by opening a Harley-Davidson dealership in the northern regions.


“Our collaboration with Harley-Davidson is a substantial addition to Al Naboodah portfolio.”Stated Buti Al Naboodah, Deputy CEO of Al Naboodah Group Enterprises. “It will allow us to gain worldwide recognition as a name synonymous with lifestyle products. The Harley-Davidson brand joins many other very successful brands in the Group’s vehicle division. A great addition to an already amazing list of brands.”

Al Naboodah Group Enterprises is very optimistic regarding this great addition to the Group’s family of products. The motorcycle sales market is still going strong, and expected to remain as such.

“Both Harley Davidson and Al Naboodah Group Enterprises,” said Sean Linton, General Manager Harley Davidson Northern Emirates, “have both succeeded in establishing a state-of-the-art sales and services center for Harley-Davidson lovers across the UAE.”

Source: Dubai- Al Bayan
Date: June 6th, 2017