31st July, 2019: Swaidan Trading, the automotive division of Al Naboodah Group Enterprises- Peugeot Middle East’s sole distributor in the UAE – has signed a deal with Al Emad to deliver 40 Peugeot 3008 models to join its fleet of rental cars.
As Peugeot recently announced a 61 percent year-on-year growth in sales in the GCC in the first half of 2019, this deal comes just weeks after Al Emad – one of the UAE’s leading local car rental companies – signed an agreement to add 100 Peugeot 208 hatchback models to its fleet of hire cars.
Launched in the GCC in 2017, Peugeot’s flagship SUV – the 3008 – is proving to be one of the French brand’s best-selling models in the region. Its effortless blend of elegant design, an intuitive driving experience and intelligent technology has afforded the mid-sized SUV 65 awards across the globe.
Behind the wheel of Peugeot’s 3008 is the most advanced version of its i-Cockpit® system, complete with an 8.0″ touch screen and 12.3″ head-up digital display which can be completely personalised. The 3008 also boasts precise road handling for an outstanding safe and smooth drive, while its efficient 1.6L Turbo 165hp engine, with 6-speed automatic gearbox, offers an ultra-low fuel consumption of 15.1km/l.
Greg Cottrell, General Manager Swaidan Trading, said: “Securing our second fleet deal with Al Emad is a significant move towards getting even more drivers in the UAE behind the wheel of Peugeot models. Now available on the El Emad fleet alongside 100 Peugeot 208 hatchbacks, the 3008 is one of our best-selling models and offers the perfect blend of premium style, practicality and efficient fuel consumption.”
Hesham Amer, Head of Sales and Market Management GCC at Groupe PSA, said: “Noteworthy fleet sales such as the recent deals with Al Emad make a significant contribution towards our on-going growth. In H1 of this year, we saw a 61 percent year-on-year increase in sales across the GCC. We are committed to continuing to grow awareness of the Peugeot brand in the UAE and right across the GCC, and fleet deals like this one are a fantastic way of showcasing our products to drivers who may not have experienced driving a Peugeot before.”
Al Emad Rent a Car has five branches in the UAE and over 3,500 vehicles in its fleet, varying from economy cars to midsize cars and SUVs.